Not Sales

A survey of Network Marketing distributors revealed a very significant discovery. Networkers were asked why they joined their Network Marketing program.

The answer most people gave was surprising.

It was not because of the company.

It was not because of the pay plan.

It was not because of the products.

What was the reason they joined?

It was because of the SPONSOR!

They just trusted their sponsor, so they joined him.

This brings up some rather curious questions:

Why are most Networkers being taught sales techniques?

Why are they taught to have a convincing sales pitch?

Why are they taught to overcome objections?

Why are they taught how to "close" on people?

If 95% of Networkers are non-sales type people, they already have an advantage over the sales type people. It makes no sense to take away that advantage.

Network Marketing is not sales. Why is that? It's because people don't join because they are CONVINCED! They join because they TRUST you.

Here's the key:

Network Marketing is RELATIONSHIP BUILDING, not sales!

We need to develop "trust building" skills, not sales skills.

Trust building is the opposite of sales. It's building a relationship. Sponsoring is not making a "sale". They join because of YOU!

Most Networkers have a Target Market that they approach with their opportunity.

But let's look closer at this market.

About 5% of them are sales types.

About 95% are non-sales type people.

QUESTION:

What do you have to offer to the majority of the people you are targeting?

(The 95% of them who are non-sales type people

- - who never will be sales-type people.)

Are you offering a SALES system to NON-SALES people?

Will you teach them how to have a convincing sales pitch?

Will you tell them to make a list of everyone they know?

Will you teach them how to overcome objections?

Will you teach them how to "close" on people?

It's not going to work!!!!

They need a Sponsoring System for non-sales people.

A System that will help you to attract them.

A System that they feel they can DO!

They need to learn how to build trust.

Center your Sponsoring System around trust-building.